Let’s face it. Holiday stress can bring out the worst in people. Here’s how to soften the blow, then turn things around when someone decides to “go south” on your FB page or other social media site:
Infographic source: ExactTarget.com
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Social Media
It’s a sacred rule in business: Never, ever, ever bring up politics, religion, or sex with a customer. Period.
Surprise, folks. Facebook is doing it for you…whether you like it or not. Remember when you “liked” the NRA, Planned Parenthood, Glenn Beck, or I Love Jello Shots three years ago? Facebook does, and they’re pushing those pages to your friends’ newsfeeds, with your name attached.
Worse yet, there’s no privacy setting that prevents it. [click here to continue…]
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Heads up for Facebook page admins using RSS Graffiti to feed blog posts to your fans:
RSS Graffiti is going down for scheduled maintenance Thursday, 21 June 2012 00:00:00 UTC (7PM Wednesday US Central Time). The maintenance will take several hours, during which time the dashboard will be unavailable and all publishing plans will be paused. Once the maintenance is complete, any items not posted by RSS Graffiti during the downtime will start publishing to Facebook. If you have any questions about what to expect, please drop us a line in our support forum: http://getsatisfaction.com/rssgraffiti2
-The RSS Graffiti Team
All’s well and good; they just need to do a little housekeeping like everyone else.
(Why is this important? See my previous post about ways to stabilize and improve your FB page “people reached” percentage.)
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Ahhh, the social media vultures have arrived….
Now that Facebook admins are seeing the impact of EdgeRank on each post (the frightfully low percentage of audience reached that was discussed here), a few are beginning to panic. How do they increase their fan reach? How do they hang onto current fans? How do they extend into Twitter? Google+? YouTube? [click here to continue…]
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Editor’s Note: Be sure to check out a newer post that includes solutions for both fans and page admins by clicking here.
Isn’t Facebook supposed to be the magical tool that levels the playing field for small business, non-profits, and grass roots movements? Once upon a time, maybe…but not so much now.
Last week, an interesting (and by “interesting” I mean “stunning“) tidbit began appearing at the bottom of status updates posted by page admins, visible only to them—the number of people each post reached, accompanied by the percentage of their total fan base it represented.
The number shown doesn’t represent the number of your fans online at the moment; it’s the abysmally small number Facebook bothered to publish in newsfeeds.
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For the most part, I like the new Timeline layout on Facebook Pages (with the glaring exception of their “no promotions or ads on your Cover” rule that’s just plain absurd). Today, however, I hit a new twist that has me practically levitating: The overhauled Events set up is a train wreck of a mess. [click here to continue…]
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If you read my blog, hear me speak at an event, or know me even a little bit, you’re aware I’m a Seth Godin fan. The guy is just plain smart. An out-of-the-box marketing guru. The guy at the top of my “must see” short list.
And our paths are about to cross.
Seth is the keynote speaker at this year’s “Future Conference,” held on opening day of the National Stationery Show in New York. Last year’s event featuring Paco Underhill was such a success that the fine folks at George Little Management decided to keep feeding juice into the concept, this time opening the doors to all badged attendees, as well as moving the conference to Sunday so more of them could attend (last year’s Saturday event was problematic for those of us who booked air and hotels months in advance, to arrive later that day).
Also different? This time, you need to buy a ticket. Seth ain’t cheap, but he’s worth it. Tickets are $75 per person, available through the NSS website. Heads up, though—you must be a badged, registered show attendee to get ‘em.
I’ll be there with bells on. How about you?
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