For the most part, I like the new Timeline layout on Facebook Pages (with the glaring exception of their “no promotions or ads on your Cover” rule that’s just plain absurd). Today, however, I hit a new twist that has me practically levitating: The overhauled Events set up is a train wreck of a mess.  [click here to continue…]


We all screw up. I have. You have. And we’ll do it again…and again…and again. It happens.

What we do with a screw up, however, determines whether or not we walk alone moving forward.

I’m a big fan of MyEmma email marketing. Truth be told, I’m a big fan of them all the way around, having rarely found a company with such high standards for customer service. Well, on Monday, they bobbled…and they bobbled massively.

And, given the way they handled it, I’m an even bigger fan today.  [click here to continue…]


Spotted just inside the entrance of Borders Books in Mansfield, MA:

As a nearby retailer elloquently put it, “Do you think they are a little bitter? No wonder they are closing….”

Thanks to Ann Foley-Collins (Glee Gifts) for sharing this. Wow.


Independent business owners are often stunned upon learning about the plethora of financial incentives offered to big boxes by cities hoping to snag the next big supercenter. From deep property tax discounts to long term cash infusions to (in the most radical cases) negotiated sales tax payments, the rules are anything but consistent. Big guys get big deals; little guys pay full fare.  [click here to continue…]


It’s not often (read: extremely rare) I mention politics on the blog—and (to date) never, ever on The 3/50 Project’s Facebook page. But today might be different.

I received a forwarded email from my father imploring its readers to support a mythical Congressional Reform Act of 2011 (something of note since Dad’s not a fan of forwards). This is the fourth? fifth? sixth? time I’ve received this particular missive from someone, reflecting just how frustrated we all are with Congress.

Which got me thinking: Wouldn’t it be something if the guys on the Hill had to operate by the same standards as independent brick and mortars on Main Street?  [click here to continue…]


“Independents Day” (spelling intentional) has been used a lot to promote the little guy:

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Granted, I wouldn’t be able to take more than 32 seconds of this guy in person, but the professional stationer in my soul can’t argue with his logic. A business card says/screams/whispers volumes about the quality one comes to expect from the person behind it. Great card? The impression is “great success.” Chintzy card? The impression is wobbly, or worse.

As for 60# Strathmore: Ick. Flimsy stuff. No disagreement there.

But the die cut, pop up, fold open personal extravaganza he uses instead? Well, let’s just say that’s the part of the video that garnered howls of laughter around here. It does prove the premise that cards are reflections of their owners…

…including those with mammoth egos. I’m just sayin.’


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Typos. Oversights. Misinterpretations. Flat out mistakes. They happen.

When the line blurs between simple oversight and intentional judgement call, however, we’re talking about something entirely different: integrity, the foundation of successful business.

This past couple of weeks, I’ve witnessed not one, but two examples of how risky a judgement call can be—in one case, forever marring a reputation I’d previously thought bulletproof. [click here to continue…]