Okay. So yesterday’s suggestion about re-acquiring missing page posts wasn’t enough. Fans quickly found that (a) they were already set to receive posts, and (b) still weren’t seeing any.

Today’s suggestion should work (or at least greatly increase what you see, albeit with a little more effort than usual).

This must be done by the fan—there’s nothing a page admin can do, other than share this blog post if they like, since that qualifies as a “legal” call to action in Facebook Land (as shared third party content).

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For the most part, I like the new Timeline layout on Facebook Pages (with the glaring exception of their “no promotions or ads on your Cover” rule that’s just plain absurd). Today, however, I hit a new twist that has me practically levitating: The overhauled Events set up is a train wreck of a mess.  [click here to continue…]


Weird Facebook ad? Alert? Scam?

by Cinda Baxter on February 27, 2012

in Facebook, internet, Real World

Anyone seeing this on their Facebook pages? A couple of people have emailed to ask me if I know whether or not it’s legit, but to be completely honest, I don’t have a clue. I’m not seeing it.

Who knows what this is about?

(Definitive answers only, please—we don’t want to send someone down the wrong path if it turns out to be fraudulent.)


Email marketing is a two way street

by Cinda Baxter on February 9, 2012

in internet, Marketing

Remember the relationship that was so one-sided, you finally woke up and bailed? (Nearly each of us had one, so don’t feel bad.)

Now ask yourself: Is that how I’m treating my customers? Do I communicate when I need something, but otherwise…not so much?

Last evening, I received an email blast from a local retailer, asking me to vote for them in a bridal magazine’s annual “Best of” competition, in two categories: Invitations and “Top of the Tiera” (which one assumes means “overall winner”).

My first thought was “Why? I’m not a bride, nor have I ordered invitations from you.”

My next (immediate) thought was “Besides…what have you done for me lately?”

(Yeah, there’s a song in there, I know.)

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We all screw up. I have. You have. And we’ll do it again…and again…and again. It happens.

What we do with a screw up, however, determines whether or not we walk alone moving forward.

I’m a big fan of MyEmma email marketing. Truth be told, I’m a big fan of them all the way around, having rarely found a company with such high standards for customer service. Well, on Monday, they bobbled…and they bobbled massively.

And, given the way they handled it, I’m an even bigger fan today.  [click here to continue…]


I’ve been pretty vocal on The 3/50 Project’s Facebook page today about the overwhelming risks passage of SOPA or PIPA would have on independent brick and mortars. Here’s a cheat sheet to get you through the muck.

SOPA: Stop Online Piracy Act (the House bill)
PIPA: Protect Intellectual Property Act (the Senate bill)
• Main difference: SOPA extends to also include streaming content
• Main risk: While the initial focus was international pirating of video and music, the bills have been overwritten to include all domestic U.S. sites, including social media, making site/page/blog owners responsible for fan posts and content

A simple example of SOPA overkill making a small business owner responsible for someone else’s unethical behavior: (For the stationery store owners and printers in the group, think: Bride brings in her own graphic or monogram design…)  [click here to continue…]

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Do I agree with last weekend’s Amazon scan-for-credit sale? No.

Do I think it may go down in history as one of the smartest marketing moves ever? Yup.

Jeff Bezos (CEO, knew exactly what he was doing…and he got all of us, present company included, to help him.  [click here to continue…]


An enthusiastic thumbs up to Oren Teicher (CEO, American Booksellers Association) for posting the following open letter to Jeff Bezos (CEO, Amazon):

Dear Jeff Bezos,

We’re not shocked, just disappointed.

Despite your company’s recent pledge to be a better corporate citizen and to obey the law and collect sales tax, you created a price-check app that allows shoppers to browse Main Street stores that do collect sales tax, scan a product, ask for expertise, and walk out empty-handed in order to buy on Amazon. We suppose we should be flattered that an online sales behemoth needs a Main Street retail showroom.

Forgive us if we’re not.  [click here to continue…]