Nearly everyone has a PayPal account, for business and/or personal use. Today, (yet another) scam email landed in my inbox, but this one took a new approach.
This one tricks you into being a good Samaritan. [click here to continue…]
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Success only runs one direction....
Nearly everyone has a PayPal account, for business and/or personal use. Today, (yet another) scam email landed in my inbox, but this one took a new approach.
This one tricks you into being a good Samaritan. [click here to continue…]
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Attrition is part of the customer landscape, which means always keeping on eye on the next generation coming up the ranks. How well do you know them? Or, more accurately, how well do you understand them?
The Mindset List is the brainchild of Tom McBride (Keefer Professor of the Humanities) and Ron Nief (Public Affairs Director) at Beloit College in Beloit, Wisconsin. Annually updated in early August, it provides reference points for faculty as they welcome incoming freshmen, reminding them how different the world looks through a new generation’s eyes.
If you’re a small business owner offering consumer goods and services, the list might be a good reference point for you too.
Or at the very least, a fascinating read.
Check it out here.
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Those three words can send a person’s blood pressure through the ceiling faster watching a shopping cart crash into their new car.
The person delivering the line intends it to be a conversation stopper. End of discussion, I’m right, you’re wrong, I win, go away.
The recipient, however, is more likely to see it as a conversation starter (more accurately, a launching pad for an angry debate, or worse, a reason to extend the conversation into blogs, Facebook, Twitter, and YouTube…helloooo, United Airlines?).
They’ve had a door slammed in their face, and they know it.
Recently, it was my face in the doorway. [click here to continue…]
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It’s come to my attention that (yet again) a number of candidates running for office are claiming to be endorsed by -or- in partnership with The 3/50 Project.
None of these claims are true.
• The 3/50 Project is not political
• The 3/50 Project does not endorse candidates
• The 3/50 Project does not partner with candidates
• The 3/50 Project does not align with any candidate, at any level, in any way.
If someone says they support the Project, that’s fine. If, however, they insinuate we’re supporting them, well…not so.
You see, the Project’s goal is singular: To strenghten local economies by reuniting consumers with locally owned, independent brick and mortar merchants. Whether a person leans blue, red, or center makes no difference. They still live in the community. They still work the community. They still need their community to prosper, regardless of who’s in office.
If you know of a candidate using our name in their campaign, please let me know. Odds are, it’s just a case of sloppy marketing, although…I’m not sure someone comfortable with “sloppy” anything is one I’d want to elect.
Thanks!
Today’s post is not intended for discussion—it’s purely informational. Rather than risk things sliding into a political debate, comments have been closed.
Facebook, you’ve gone too far.
Here’s a recent family photo, as seen in the photo album on my personal Facebook profile page:
And a close up, so you get the full (absurd) impact.
What ticks me off is that I’m the founder of The 3/50 Project, a consumer awareness campaign that educates customers about the importance of engaging with locally owned, independent brick and mortar merchants instead of always shopping at big boxes. Like Target.
Which is why having Target ads anywhere on my personal profile—let alone inside my photo albums—is wildly inappropriate.
I didn’t “like” the Target page—friends of mine did. That does not give Facebook or Target the right to turn my personal photos into billboards for big boxes I absolutely do not and will not endorse.
First, it was our newsfeeds, but now…my family photos? Seriously?
There needs to be a boundary somewhere.
Do you agree that this is out of bounds? If so, please spread the word by clicking the icons below to share this post.
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Just in time for Independents’ Month, Deloitte releases the results of their “mobile influence factor” study, created to gauge the impact of mobile apps on in-store purchasing.
Buckle your seat belts, brick and mortar owners. The news is good:
Did you catch the bold section?
…37% used a third-party mobile shopping application…
Proof positive that The 3/50 Project’s LookLocal mobile app is on the cutting edge of a growing trend (the primary reason we chose mobile over older, less effective web-based search sites).
Downloading LookLocal is free. Using it is free. Getting listed is free.
Welcoming new customers? Priceless.
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