Comparing FB “Promote” pricing from one page to another

by Cinda Baxter on June 23, 2012

in Facebook, Finances, internet, Marketing, Social Media

Can someone please explain this to me? 

From The 3/50 Project’s Facebook page (91,100 likes):


From another organization’s FB page (28,500 likes):

$50.00 buys 23,000 impressions for one admin, but only 6,600 for another?

Sorry if I come across irritated (not really, since I’m the one being shorted 16,400 impressions), but if Facebook via EdgeRank is going to set prices for impressions, it seems a little uniformity would be, ummm…fair. The numbers above clearly paint a picture of successful pages being penalized by inflated pricing.

What prices do you see on your FB page? Curiosity is killing me.

Thanks to RJ for the heads up and shared graphic.

Heather Somers June 23, 2012 at 11:42 am

I have 1315 likes and I’m being offered $10 for 1000 impressions

COlorful Visions June 23, 2012 at 11:55 am

We have 479 likes on our page. We are offered only 2 options:
$5 for 700 reach
$10 for 1,100 reach

Do you have specifics on the pricing structure as in if it is a one time fee, a per click fee, a per reach fee, a per day fee??? The new “promoting” feature isn’t very detailed on how fb charges for the promoting. Have you found any info?
thanks! Kathy

Burt June 23, 2012 at 12:18 pm

I agree it doesn’t seem fair and of course I would like to pay less…. however it is call economics… took the course in High school and two ore in college….. read up on it and you’ll understand….. get over it!

Sprout June 23, 2012 at 9:30 pm

$5/700, $10/1300, $15/ 1900. We have 1421 Likes.

Vicki Casal June 24, 2012 at 8:34 am

I am the admin on several pages -

The page I do full of positive quotes, blog posts, videos, music and just about anything else that speaks to positivity in order to hit my whole group of followers (12,000+) would be $50.00.

On my business page that has just about 500 followers it would $5.00 to hit all of them.

On the page I do for the small coastal city I live in (tourist events and activities) has about 1500 followers it would be $10 to hit most of them.

It is interesting the difference and it would be interesting to hear the reasoning behind the different prices for different pages.

Just want to say how much I dislike that only about 10% of my followers see my posts . . . followers that I have gained from sharing other peoples posts, other peoples pages, tagging people, them sharing the page with others and sharing our posts. Frustrating to say the least.

gabyzuzu July 2, 2012 at 9:35 pm

US 5 for 2500 reach we have 1355 likes. Do I have the cheapest?

Editorguy July 3, 2012 at 1:12 pm

Our $50 reaches 8,600 (more than 100% of our fan base). Our non-profit currently has 6,847 fans.

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