March 2009

William Arthur goes live with online shopping

by Cinda Baxter on March 31, 2009

in internet, Retail, Vendors

wma_logoWell, it’s done. William Arthur, arguably one of the three largest personalized paper lines, launched their online store last week, selling direct to consumers.

Unlike the Crane’s site, the current iteration focuses soley on selling their branded items. Don’t get too excited, though; there online buyers were trolling the aisles at NYIGF this winter in search of product to add to their online store.

The entire line appears to be available (having not gone item by item by item through several hundred pages to verify each and every one)…including Vera Wang, that required retailers to invest in a high buy-in to get the line, including a hefty selection of pricey boxed goods. [click here to continue…]

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Seth Godin mentions The 3/50 Project

by Cinda Baxter on March 30, 2009

in Real World, The 3/50 Project

seth_godinI can’t do this one justice; you simply have to read what Seth Godin had to say in his blog Saturday. Be sure to catch that last line…you know…the one linking to The 3/50 Project.

Needless to say, I nearly feel off my chair when I saw it.

Thanks, Seth. You made my day.

[click here to continue…]

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todayOkay folks. Time to fire up the group engine and make something happen. It’s time to get The 3/50 Project on The Today Show.

And all it’s going to take is an envelope, a flyer, a post it note, and a stamp. [click here to continue…]

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3-50-project-logo_500px2Building on a great idea from Alison Heath at Hardwood Artisans, I’m going to be tying media pitches for outlets around the country to small business closings in their communities (think: the gift shop down the street “going dark” next weekend). Short of suddenly becoming all-seeing or finding ten more hours in the day to search community news nationwide, that means one thing.

I need to borrow your brain. [click here to continue…]

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3-50-project-logo_500px2Well, can’t say you aren’t doing your part to spread the news.

Thanks to a whole lot of folks who believe in independent businesses and local communities, The 3/50 Project went into high gear yesterday, starting with the Gifts and Dec e-newsletter that so graciously included a piece about us (without me asking, bless their hearts). Next, I learned that Home Accents Today blogger, Mike Landfair, ran a piece too.

Suddenly, things lit up. Thanks to a plethora of bloggers, Twitter users, and a very steady stream of new supporters landing in my inbox, The 3/50 Project has grown legs and is running like a marathon pro. [click here to continue…]

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3-50-project-logo_500px2I knew people would like The 3/50 Project, but holy cow….you guys are spreading the word even faster than I thought. Verrrry cool, folks.

As a thank you, I have a couple of treats in the pipeline, just for you. [click here to continue…]

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Judging NSS by the numbers

by Cinda Baxter on March 24, 2009

in Markets, NSS, Rant

lga_baggageWill they? Won’t they?

That seems to be the question floating around vendor offices these days as people try to guess if buyers will head to New York in May for the National Stationery Show. Will they go? Or will they stay home? [click here to continue…]

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Whatever you do, don’t attend NSS

by Cinda Baxter on March 23, 2009

in NSS

nss_2009_logoHere’s the thing. The economy stinks (like you needed a reminder…?). That means there are a few folks opting out of NSS this year that would otherwise attend. Buyers, vendors, sales reps. You know–the usual crowd.

I think you should skip it too. [click here to continue…]

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