Does your business understand the newbies?

by Cinda Baxter on August 20, 2012

in Marketing, Real World

Attrition is part of the customer landscape, which means always keeping on eye on the next generation coming up the ranks. How well do you know them? Or, more accurately, how well do you understand them?

The Mindset List is the brainchild of Tom McBride (Keefer Professor of the Humanities) and Ron Nief (Public Affairs Director) at Beloit College in Beloit, Wisconsin. Annually updated in early August, it provides reference points for faculty as they welcome incoming freshmen, reminding them how different the world looks through a new generation’s eyes.

If you’re a small business owner offering consumer goods and services, the list might be a good reference point for you too.

Or at the very least, a fascinating read.

Check it out here.


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