Well, it’s done. William Arthur, arguably one of the three largest personalized paper lines, launched their online store last week, selling direct to consumers.
Unlike the Crane’s site, the current iteration focuses soley on selling their branded items. Don’t get too excited, though; there online buyers were trolling the aisles at NYIGF this winter in search of product to add to their online store.
The entire line appears to be available (having not gone item by item by item through several hundred pages to verify each and every one)…including Vera Wang, that required retailers to invest in a high buy-in to get the line, including a hefty selection of pricey boxed goods. [click here to continue…]
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