Success only runs one direction....
It’s true; twenty-two people from the custom division of Crane’s have received pink slips due to the slow holiday season. Not exactly the uplifting news stationery retailers need right now, especially in light of the stress level already going on in stores and with consumers. [click here to continue…]
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Just in: The final day of the National Stationery Show will be shorter than before, closing at noon instead of the customary 3:00 p.m.
For retailers hoping to fly out that day, the extra airport time will be appreciated. For those who typically go into panic mode over how much is yet to be covered on Tuesday night, however, well…. Put on your running shoes and consider the stepped-up pace part of your new workout regime.
Hint: Plan ahead using the exhibitor search and list features on the NSS site. You can select and print out a “hit list” of must-see booths before leaving home, making your plan of attack much easier.
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Thanks to Jason DeRusha from WCCO-TV in Minneapolis for posing the question:
Is a texted thank you as good as getting a card?
My personal favorite is the guy immediately after web viewer Maria’s (make me cringe) response.
Click here to see the video.
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While in Atlanta, a greeting card vendor in the Building 3 temps asked whether or not I thought it was worth participating in NSS this May. “After all” he pointed out,” retailers aren’t going to as many shows this year.” One particularly large NSS vendor he knows is planning to call GLM to renegotiate his booth contract after having already committed. [click here to continue…]
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