Morton’s, the upscale dark wood and white linen steak house, has been snagged by the economy. According to a letter in my mailbox this morning, the Minneapolis location has decided to cease lunch service, in spite of being located in one of the country’s strongest downtown business districts. It’s not hard to guess that the move is in reaction to a lack of patrons able to justify a pricey expense account lunch-—even when surrounded by the few conservative banks who remain on firm ground.
To offset some of the loss and attract more fiscally responsible patrons, they’ve added a Bar Bites menu to their ongoing, award winning dinner service.
The point of this missive is not to place another stake (no pun intended) in the heart of the economy, but to point out that reinvention is the key to moving forward. [click here to continue…]
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