There are a lot of retailers outside of metropolitan areas, including many RetailSpeaks members. While there are overlaps in methodology and best practices between the in- and out-of-city storefronts, a number of unique factors come into play for those catering to rural (especially agricultural) communities. As someone who grew up as a farm kid in Nebraska, I can appreciate the value of information particular to that mindset and customer base.
Thanks to Karen Depp (New Orleans at Home) for bringing this great article to my attention. Even if your store is located in a major metro area, I suggest reading this through-—especially the part about Millennials. That, dear retailers, is a buzzword you should all be focussed on these days.
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At last-—good news. According to a national survey by the Institute for Self Reliance, independent retailers out-performed chain stores in 4Q 2008. The linchpin that garnered success? Well organized Buy Local campaigns.
