I read an article on the Glee newswire that really resonated, discussing trends in the hardware business—a market segment eerily similar to the gift industry (Glee, for those of you unfamiliar with the British shows, is the annual equivalent of our NSS, instead focused on garden, pet, and outdoor life products). Zeroing in on consumer motivation and big box competition, the article makes it clear—the keys to survival for independent retailers are necessity, communication, and information.
Based on comments made in the piece, here’s my suggested strategy for survival in this crazy, topsy-turvey business climate-—all of which can be accomplished in one week: [click here to continue…]
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