As one top retailer put it a year ago, “There’s a lot of confusion about what ‘recycled’ really means. It’s not always what you think it is.”
Well put.
Retailers are inundated with references to green products now that the term has transcended beyond “trend” to “norm.” And no one clears up the confusion better than Joan Schnee, owner of Green Paper Company and my personal recycling guru.
You know from my previous post that GPC is on top of their game. An up and coming aficionado in recycled papers, Joan decided to take her passion for eco-friendly stationery beyond just selling good product to demystifying the process. Supplying pocket reference guides for GPC retailers’ staff and customers that explain the differences between recyclable, recycled, post-consumer, and virgin, she makes it simple to sort through the hype:
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