I’m getting a lot of questions from vendors about what to expect at the Atlanta market this week. In a nutshell:
1. There are going to be a lot more lookers than takers this time. Retailers are taking notes then faxing orders from home. Means less paper written this week, but doesn’t mean the show’s been a flop. (Sound familiar? See my previous post here).
2. There will be a lot less traffic this time. Retailers that can make the trip are staying even fewer days than in July. Retailers that can’t make the trip are relying heavily on your road reps, catalogs, and websites. If any of those are out of sync, get them up to date, fast.
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