Wednesday, January 7, 2009

Time to think like a start up

by Cinda Baxter on January 7, 2009

in Buying, Economy, Retail

calculatorYes, 2007 stunk. At least it did for most retailers.

So what do you do now that the page has turned? How do you get out of the gate ahead of the competition?

You do it by thinking like a start up…like you did when you first opened your store. That other time it was all expenses with no income. That other time you had to wheel and deal or live on macaroni and cheese for six more months. [click here to continue…]

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Branding Blunder of the Day

by Cinda Baxter on January 7, 2009

in Marketing, Media, Real World

By Al Roker in this morning’s Today Show segment featuring the Consumer Electronics Show in Las Vegas:

“This is called the Microsoft Surface…. It’s like having a giant iPod where you can play video and all kinds of stuff and get information on the side!”

That would be the iPod by Apple.

Pepcid, Bill Gates is calling.

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