Friday, January 30, 2009

Exhibiting at the shows…worth it?

by Cinda Baxter on January 30, 2009

in Markets, shows

trade_show_palletA lot of conversation is going on in offices around the country right now as vendors and sales agencies debate the value of having taken booths at the various gift shows. In normal years, the conversation would include sales numbers that justify the expense; this year, however, the paper written during the shows won’t tell the entire story.

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