Just in time for Independents’ Month, Deloitte releases the results of their “mobile influence factor” study, created to gauge the impact of mobile apps on in-store purchasing.
Buckle your seat belts, brick and mortar owners. The news is good:
- Mobile devices’ influence will grow to represent 19% of total store sales by 2016, amounting to $689 billion in mobile-influenced sales.
- 48% of smartphone owners surveyed say their phone has influenced their decision to purchase an item in a store.
- Among smartphone owners who used their phone during their last trip, 37% used a third-party mobile shopping application, and more than one-third (34%) used a retailer’s mobile application.
- Among smartphone shoppers, the percentage who use their phone for shopping varies by store category, from 49% in electronics and appliance stores to 19% in convenience stores and gas stations.
- Once consumers start using their smartphones for shopping they tend to use them a lot—typically for 50-60% of their store shopping trips, depending on the store category.
Did you catch the bold section?
…37% used a third-party mobile shopping application…
Proof positive that The 3/50 Project’s LookLocal mobile app is on the cutting edge of a growing trend (the primary reason we chose mobile over older, less effective web-based search sites).
Downloading LookLocal is free. Using it is free. Getting listed is free.
Welcoming new customers? Priceless.
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