June 2012

I’m hooked on Mad Men. And I’m in NYC a half dozen times yearly.

And I’m going to hit as many of these spots as possible.

Welcome to the Mad Men Map, courtesy of WNYC. [click here to continue…]


Can someone please explain this to me?  [click here to continue…]


RSS Graffiti downtime

by Cinda Baxter on June 20, 2012

in Facebook, Marketing, Social Media

Heads up for Facebook page admins using RSS Graffiti to feed blog posts to your fans:

RSS Graffiti is going down for scheduled maintenance Thursday, 21 June 2012 00:00:00 UTC (7PM Wednesday US Central Time). The maintenance will take several hours, during which time the dashboard will be unavailable and all publishing plans will be paused. Once the maintenance is complete, any items not posted by RSS Graffiti during the downtime will start publishing to Facebook. If you have any questions about what to expect, please drop us a line in our support forum: http://getsatisfaction.com/rssgraffiti2

-The RSS Graffiti Team

All’s well and good; they just need to do a little housekeeping like everyone else.

(Why is this important? See my previous post about ways to stabilize and improve your FB page “people reached” percentage.)


Ahhh, the social media vultures have arrived….

Now that Facebook admins are seeing the impact of EdgeRank on each post (the frightfully low percentage of audience reached that was discussed here), a few are beginning to panic. How do they increase their fan reach? How do they hang onto current fans? How do they extend into Twitter? Google+? YouTube?  [click here to continue…]


The last couple of posts (here and here) focused on the negative impact EdgeRank has on Facebook page posts, essentially whittling their recipient audience to a paltry 6% (for most) to 12% (the lucky ones). The suggestions offered had to be undertaken by fans, leaving page admins feeling pretty helpless.

So…time to focus on what those of us “behind the curtain” can do, in hopes of turning at least a little of the tide back our way.

First, a stark reality.  [click here to continue…]


Okay. So yesterday’s suggestion about re-acquiring missing page posts wasn’t enough. Fans quickly found that (a) they were already set to receive posts, and (b) still weren’t seeing any.

Today’s suggestion should work (or at least greatly increase what you see, albeit with a little more effort than usual).

This must be done by the fan—there’s nothing a page admin can do, other than share this blog post if they like, since that qualifies as a “legal” call to action in Facebook Land (as shared third party content).

[click here to continue…]


Editor’s Note: Be sure to check out a newer post that includes solutions for both fans and page admins by clicking here.

Isn’t Facebook supposed to be the magical tool that levels the playing field for small business, non-profits, and grass roots movements? Once upon a time, maybe…but not so much now.

Last week, an interesting (and by “interesting” I mean “stunning“) tidbit began appearing at the bottom of status updates posted by page admins, visible only to them—the number of people each post reached, accompanied by the percentage of their total fan base it represented.

The number shown doesn’t represent the number of your fans online at the moment; it’s the abysmally small number Facebook bothered to publish in newsfeeds.

[click here to continue…]