“Independents Day” (spelling intentional) has been used a lot to promote the little guy:
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Business
Granted, I wouldn’t be able to take more than 32 seconds of this guy in person, but the professional stationer in my soul can’t argue with his logic. A business card says/screams/whispers volumes about the quality one comes to expect from the person behind it. Great card? The impression is “great success.” Chintzy card? The impression is wobbly, or worse.
As for 60# Strathmore: Ick. Flimsy stuff. No disagreement there.
But the die cut, pop up, fold open personal extravaganza he uses instead? Well, let’s just say that’s the part of the video that garnered howls of laughter around here. It does prove the premise that cards are reflections of their owners…
…including those with mammoth egos. I’m just sayin.’
Enjoy!
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Typos. Oversights. Misinterpretations. Flat out mistakes. They happen.
When the line blurs between simple oversight and intentional judgement call, however, we’re talking about something entirely different: integrity, the foundation of successful business.
This past couple of weeks, I’ve witnessed not one, but two examples of how risky a judgement call can be—in one case, forever marring a reputation I’d previously thought bulletproof. [click here to continue…]
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The History Channel has been airing an extraordinary series titled “America: The History of Us” for several weeks now. It traces, in a remarkably entertaining manner, how the United States grew from a handful of bold settlers to the nation we enjoy today. Whether you’re into history or not, the installments are addictive; I find myself anxiously awaiting the next hour as the previous one concludes. [click here to continue…]
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This morning, during a phone interview with a midwest newspaper, I was asked a question no one’s posed for a while: What are the most important things a retailer needs to become a success?
As odd as it may sound, it’s not a good accountant or a fabulous POS system (although those things rank extremely high on the list). In my mind, the two most important things are more basic. [click here to continue…]
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Yes, times are tough. And yes, a lot of businesses are up against a wall financially. And yes, there are a lot of vendors getting “declines” when they run credit cards for ready-to-ship orders. But wait a minute…. How did retailers get themselves into this dysfunctional “pay up front” system, eradicating N30 terms, erasing any possibility of pulling revenue out of the product before the bills are due?
They didn’t. This one began on the vendor side. [click here to continue…]
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This is tough love week when it comes to all-things-internet. On Tuesday, I really held your feet to the fire about who has their fingers in your store’s online presence. More than a couple of you went into damage control mode immediately (based on emails landing in my inbox right after the post landed).
Today, my friends, we’re going to take a look at that email address of yours…and get honest about what it says before you even begin typing a message beneath it. Make no mistake; what falls ahead of the @ symbol is as important as what follows it. [click here to continue…]
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Credit cards and credit lines give retailers headaches these days-—especially small retailers whose accounts receivable department is pretty much the owner’s desk. At no time in history has the landscape been so muddled.
To accommodate many of the questions and concerns ravaging your sleep, we’re dedicating our first RS:Live! conference call to the topic of credit lines, credit cards, and debit cards. Joining us will be RetailSpeaks Advisory Board member Richard Bodin (previously with Citibank Financial Services Division), ready to share his wisdom and experience as we discuss questions retailers have about the financial maze they face. [click here to continue…]
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