Success only runs one direction....
At first blush, Google’s new service, Local Search, sounds like every brick and mortar retailer’s dream. A consumer wants something…they type that something into the search window…then Google provides pages of local businesses that fit the request. In theory, it’s supposed to support shopping local.
But does it? Really? [click here to continue…]
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A big thanks to the folks in eastern Texas who are helping to spread the word about The 3/50 Project. My favorite lines in the piece are easy to spot:
“What’s unique about this shop locally campaign is it does not place cities in competition with one another. Quite the contrary; it unites independent retailers across the region and the nation. Independent retailers must stick together to keep customers coming through the doors.”
No truer words have been uttered. Thanks, KTRE!
If you don’t see the video player above, just means you need to allow scripts/cookies for ktre.com.
Note: The Department of Labor is incorrectly attributed for the 68/43 data; only the employment statistics portion of our message came from the USDOL.
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Hey all you Kansas City folks out there-—tune into KCUR-FM at 10:00 a.m. Monday morning for my stint on the Walt Bodine Show. From what my KC connections tell me, Walt’s program is “a very big thing,” garnering lots of respect from listeners far and wide.
Means a whole bunch of consumers are going to hear about The 3/50 Project, which is always a plus. Thanks for the opportunity, Walt!
Anyone have a contact in television for the KC market? Let’s get them on board next….
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To the young Ms. Hirschfield who claims “for most [people who send invitations] it’s about the beauty, not holding a piece of paper in your hand:”
An email does not beauty make.
‘Nuf said.
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Since NSS, I’ve heard a handful of vendors (try to ) justify their direct-to-consumer sales and Tiny Prints or Shutterfly participation with the argument that retailers really don’t mind, as long as they sell at the same price point as stores.
This falls soundly in the “Huh???” column of my book [click here to continue…]
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Heads up: There’s a new virus making the rounds, and it appears to have hit a number of retailers.
The email appears to come from an actual person (more than likely, someone you know), but the thing’s really a bug that’s found its way into your friend’s address book and is carpet bombing all their friends with the message you see above.
Three of these messages arrived in my private inbox-—an address I don’t give out willy nilly. The first two came from people I didn’t know; the third came from a client…or so it seemed.
According to her, she didn’t even complete the signup process on the Tagged website, yet recipients in her address book were suddenly receiving this uninvited spam.
Whatever you do, DON’T register as invited. Delete the thing if you get it.
You and the folks in your address book will thank me for it later.
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Dear fans of The 3/50 Project,
This past two months has been extraordinary. What began as a few folks saying “Hey, this is cool“ ballooned into more than 7,500 spreading the word from coast to coast (and beyond). I still wake up in the morning half worried I’ll find out the whole thing’s been a dream.
Then I race to the office and begin my new 14-hour work days. With a smile. Which either means I’m crazy, or I’m living my life’s passion. (Hint: The correct answer is option B.)
Beyond feeling like someone who’s riding a brain buzzing high, I am immensely proud of what you’ve accomplished. [click here to continue…]
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As you know from my previous blog post, the final buzz from the National Stationery Show was unquestionably positive, with vendors and retailers alike returning home happier than expected.
Thankfully, BookExpo-—the book industry equivalent of NSS that just wrapped up at the Javits last weekend-—mirrored much of the same. Vendors agreed while buyer headcount was down, the quality was up. Buyers felt that while exhibitors were fewer, they were more willing to work with them in partnership.
Which proves a point I’ve made with a number of industry folks the past six months. [click here to continue…]
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