Thursday, June 25, 2009

But would your mom think it’s funny?

by Cinda Baxter on June 25, 2009

in Marketing

billboardYes, the photo above is legit. It’s really a billboard on Highway 100 in St. Louis Park, Minnesota. Morrie’s, the company paying for the space, is a Saab dealership that’s been around for decades. Their customer base, as a Saab dealer, is wide ranging, from late 20’s to customers well into their senior years.

Which begs the question: Would your mom think this is funny? Clever? Or a representation of an auto dealer who was more in line with frat boys than $50,000 vehicles? [click here to continue…]

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