Can someone please explain this to me? [click here to continue…]
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Marketing
Heads up for Facebook page admins using RSS Graffiti to feed blog posts to your fans:
RSS Graffiti is going down for scheduled maintenance Thursday, 21 June 2012 00:00:00 UTC (7PM Wednesday US Central Time). The maintenance will take several hours, during which time the dashboard will be unavailable and all publishing plans will be paused. Once the maintenance is complete, any items not posted by RSS Graffiti during the downtime will start publishing to Facebook. If you have any questions about what to expect, please drop us a line in our support forum: http://getsatisfaction.com/rssgraffiti2
-The RSS Graffiti Team
All’s well and good; they just need to do a little housekeeping like everyone else.
(Why is this important? See my previous post about ways to stabilize and improve your FB page “people reached” percentage.)
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Ahhh, the social media vultures have arrived….
Now that Facebook admins are seeing the impact of EdgeRank on each post (the frightfully low percentage of audience reached that was discussed here), a few are beginning to panic. How do they increase their fan reach? How do they hang onto current fans? How do they extend into Twitter? Google+? YouTube? [click here to continue…]
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The last couple of posts (here and here) focused on the negative impact EdgeRank has on Facebook page posts, essentially whittling their recipient audience to a paltry 6% (for most) to 12% (the lucky ones). The suggestions offered had to be undertaken by fans, leaving page admins feeling pretty helpless.
So…time to focus on what those of us “behind the curtain” can do, in hopes of turning at least a little of the tide back our way.
First, a stark reality. [click here to continue…]
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Okay. So yesterday’s suggestion about re-acquiring missing page posts wasn’t enough. Fans quickly found that (a) they were already set to receive posts, and (b) still weren’t seeing any.
Today’s suggestion should work (or at least greatly increase what you see, albeit with a little more effort than usual).
This must be done by the fan—there’s nothing a page admin can do, other than share this blog post if they like, since that qualifies as a “legal” call to action in Facebook Land (as shared third party content).
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Remember the relationship that was so one-sided, you finally woke up and bailed? (Nearly each of us had one, so don’t feel bad.)
Now ask yourself: Is that how I’m treating my customers? Do I communicate when I need something, but otherwise…not so much?
Last evening, I received an email blast from a local retailer, asking me to vote for them in a bridal magazine’s annual “Best of” competition, in two categories: Invitations and “Top of the Tiera” (which one assumes means “overall winner”).
My first thought was “Why? I’m not a bride, nor have I ordered invitations from you.”
My next (immediate) thought was “Besides…what have you done for me lately?”
(Yeah, there’s a song in there, I know.)
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Looks like someone was a little hung over from their wild nights at Sundance. Check out this Oyster.com email advertising Park City, Utah ski outings. Seems something is missing in the photo like…oh, I dunno…snow…?
My favorite lines:
…it’s the best time of year to come and hit the slopes with the family.
(Provided, of course, there’s snow—unlike what we’re showing you here.)
We snapped hundreds of photos, and we think they’ll be more than enough to get you started.
(Or not, since we kinda mixed up our camera rolls with last summer’s camping trip.)
Proofread, proofread, proofread, people. :::sigh:::
Click to see larger image
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Wow. In under 24 hours, one company elevated their brand…and another shattered their reputation.
A picture says a thousand words. Take a gander at three bays of Crane & Co. greeting cards…at Walmart. Note the clearly branded displays emblazoned with the manufacturer’s logo: [click here to continue…]
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