Marketing gaffe #526: BYO skis…and snow

by Cinda Baxter on February 3, 2012

in Marketing

Looks like someone was a little hung over from their wild nights at Sundance. Check out this email advertising Park City, Utah ski outings. Seems something is missing in the photo like…oh, I dunno…snow…?

My favorite lines:

…it’s the best time of year to come and hit the slopes with the family.
(Provided, of course, there’s snow—unlike what we’re showing you here.)

We snapped hundreds of photos, and we think they’ll be more than enough to get you started.
(Or not, since we kinda mixed up our camera rolls with last summer’s camping trip.)

Proofread, proofread, proofread, people. :::sigh:::

Click to see larger image


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