FB fans aren’t seeing your posts (solution #2)

by Cinda Baxter on June 5, 2012

in Facebook, internet, Marketing

Okay. So yesterday’s suggestion about re-acquiring missing page posts wasn’t enough. Fans quickly found that (a) they were already set to receive posts, and (b) still weren’t seeing any.

Today’s suggestion should work (or at least greatly increase what you see, albeit with a little more effort than usual).

This must be done by the fan—there’s nothing a page admin can do, other than share this blog post if they like, since that qualifies as a “legal” call to action in Facebook Land (as shared third party content).

1. Go to a page you want to receive posts from (hopefully, The 3/50 Project’s)

2. Hover your mouse over the “Liked” button to get the drop down menu to appear (which doesn’t always work). If the drop down doesn’t show up, try clicking “Liked.” If that doesn’t work, take your mouse off “Liked,” then try again. (Yup. It’s really that ridiculous.)

3. Click “New List”

Click image to see larger version

4. In the next screen, click “Pages”

5. Select the pages you want to receive posts from

6. Click “Next”

7. In this screen, name your list, and determine who sees it
HINT: If you’re someone who likes sharing the love, select “public,” helping all of us little guys to gain more visibility.

8. Click “Done”

9. Now, go to your newsfeed page. Scroll to the bottom left.

There it is. Your new list.

The catch, of course, is that  you’ll now need to intentionally go to that list to see posts.

Will page posts also begin appearing in your newsfeed? Doubtful. In fact, my fear is that if this takes hold, Facebook might decide none of our posts should appear in your feed—only in your list (that’s pure speculation on my part, so no blasting me in comments, please).

What gets my goat about all of this is:

1. Back in March, Facebook forced pages into Timeline, providing a big, flashy billboard (Cover Photo), then telling us we can’t use it to advertise or for calls to action (ex: Please like us).

2. Facebook also provided pinned posts for admins, but again, disallowed advertising or calls to action.  (The pinned post policy has been changed; thanks to JDavidbeatty for the heads up. You still can’t put calls to action in the cover photo—that hasn’t changed.)

3. And…they reduced fan posts to one line, in the right hand column, literally killing off on-page fan interaction. (That, I miss most of all.)

4. Over Memorial Day weekend, Facebook began showing admins just how frightfully few of our fans were seeing our posts, in spite of the fact they believed clicking “like” meant seeing us in their newsfeed.

5. A few days later, FB pushed the Promote button, literally telling us that if we wanted to reach our fans, we’d have to pay to play.

The popular argument is that if a page provides consistent, valuable content, more fans will interact, thus more will see page posts in their newsfeeds. Unfortunately, that theory doesn’t fly. If a page admin is good at crafting informative, interesting posts, fans don’t have to visit the page—they get the full impact from reading the post in their newsfeed.

Which suggests writing incomplete posts that require readers to visit the FB page will increase interaction, and thus newsfeed visibility (gee, how long will it take folks to un-like pages that make them do more work?). Sadly, pages whose content focuses on negative topics will do best, since ramping up the vitriol will inspire more fans to comment.

Or, of course, page posts can be replaced with nothing but outbound links to third party sites for videos and articles, which takes the viewer off of Facebook entirely…and pretty much assures page admins won’t need to provide original content in their posts at all. So much for the “rich content” idea.

There are those who challenge my frustration, reminding me it’s all about algorithms and EdgeRank (the technology used to determine which paltry 8% of your fans actually receive your posts).

True—but it’s not EdgeRank’s fault. Humans determined the goals and desired outcome, then programmed the software to act accordingly (saying otherwise is the equivalent of claiming it’s your car’s fault you took a wrong turn at the stop light two blocks back). The decision to make those of us least able to afford costly paid postings sit on the sidelines ignores the very thing that made Facebook great. It’s no longer about freedom and interaction and inspiration. It’s about money and market share and stockholders.

Which is the saddest part of all.

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If you feel Facebook needs to roll back this pay-to-post change, please click the Facebook share button below. If enough users push back, there’s at least a slim chance they’ll reconsider, having done so on similar initiatives in the past.


Randi June 11, 2012 at 5:27 pm

I’ve seen the “blocked link” message when trying to use goo.gl to shorten the URL; bit.ly seems to be okay. I’m guessing FB is just messing with Google. I’ve had no problems with regular URL’s.

The bottom line on this is that FB can do what they want. Read the TOS. They can remove your account or delete your page at any time, no warning. It’s a free service, so you get what you pay for. Ditto for all the others.

Any business who thinks that social media is all the marketing they need will be out of business before long.

Frank June 11, 2012 at 9:05 pm

The post has been restored. Upon further consideration you were deemed not spammy.

Editor’s Note: Go figure. Nothing in the post changed, yet FB appears to be allowing the link again. Never a dull moment, hmmm?

Liz June 12, 2012 at 4:34 pm

I can’t speak as a fan page owner, but I can speak as a fan page follower. In the past several months the number of posts I’ve seen from the fan pages I follow has steadily declined. I know this for sure because when I go to the pages themselves I see posts that I didn’t see in my feed, and I go back and check my feed where they should be and they are not there.

Then, in the past few months it has much more rapidly dropped, to the point where on average I am seeing about 1/3 of the posts of each fan page, with some pages showing up more often and some less often. Whether I “interact with” them (as FB phrases it at all) no longer seems to matter. What seems to matter now is whether I go to the page. Very recently, when I have checked a page to see if I am missing posts, their already-posted missing posts don’t appear in my news feed, but new posts they make start appearing more frequently, even without the interest lists. So I believe the theory that they feel visiting the page is now the important thing is correct.

Sharon June 26, 2012 at 11:10 am

Putting things in folders does greatly increase the number of post you see. However if you have too many posts that go to that folder you will end up in the same situation. So break down folders even more if this happens. Especially if a page post a lot they will overwhelm the folder and other pages WILL get squeezed out.

Niklas January 28, 2013 at 9:43 am

I absolutely agree with AJ Quick June 8, 2012 at 2:12 pm.
I see exactly the same in my fan pages! If i post something in my fan pages, no comments, no likes, nothing anymore !

If I upload a picture in my profile, and tag friends then i receive many comments and many likes.

Facebook fan pages are on the way to end. Except if you have money !!

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