Tuesday, February 17, 2009

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Um…oops.

by Cinda Baxter on February 17, 2009

in Real World

Sorry about the messed up blog most of this afternoon. I unwisely did an upgrade on both WordPress and my theme during business hours, derailing the entire thing while most of you were trying to check it out.

Have since dumped the upgrades and restored the old versions after a couple of hours, several Advils with a Pepcid chaser, and the patient guidance of two DIY Thesis gurus-—kyled and kirstarella.

I promise not to try this again until it can be veriied all will fly as expected. Lemme tell ya…there’s no surer way to stop my heart than by wiping the entire blog down to a plain white screen (which it was for about an hour). Yeeowser.

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What’s your “specific?

by Cinda Baxter on February 17, 2009

in Business, Retail

markers_aI‘m a big fan of Seth Godin. He‘s one of those folks who understand viral marketing and online media better than just about anyone, while recognizing that one size most certainly does not fit all.

In a recent interview, Seth was asked why he didn‘t Twitter. After all, he‘s into social media, right? His response made perfect sense-he‘s great at writing his marketing blog. He’s great at writing his books. He‘s great at being Seth. But if he had to add another element he’s not great at, doesn‘t necessarily enjoy, and had to divert valuable time to that would be better spent elsewhere, then:

All of a sudden, I‘m a wandering generality instead of a meaningful specific.

It hit me that‘s what‘s happening in a lot of retail stores right now. [click here to continue…]

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