Heard in a radio spot advertising a local internet service provider:
According to a major consumer magazine (whose name I missed), “We’re the fastest internet provider or at least one of them….”
Did you catch that? They managed to make a statement then retract it in under three seconds. Not even a pause along the way. And no change in inflection. I seriously wonder how many listeners even hear the last part. But I’ll bet most would say the company’s reputation is stellar.
These days, with consumer dollars tight, reputations tie directly to information, and information is plentiful, thanks to the internet. As we’ve seen in the past four days (here and here), all it takes is a home studio with a blog, a stationery store owner who searches online, and another blogger focused on retail to shine light on a vendor’s controversial policy…and, by extension, onto the vendor itself. [click here to continue…]
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