My thoughts about “buy indie” programs are pretty well defined. I’m not a big fan of sites that make unachievable promises like high Google rankings, streams of new customers, and exponentially increased revenue-—especially when they ask retailers to pay a hefty fee to participate (see here). I do, however, stand behind programs that support stores through online referrals, set realistic goals, and provide materials that can be used to build campaigns from the grass roots up.
Enter stage right: The American Booksellers Association, arguably the king of the mountain when it comes to promoting independent brick and mortars. Their website, IndieBound.org, is not only info-packed, but hyper-hip in that hyper-hip-but-safe-for-middle-agers kind of way. [click here to continue…]
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