Do you know your icons? From left to right: Facebook, RSS feeds, LinkedIn, Del.icio.us, and Twitter
We all know that the internet is the great leveler of the retail playing field. Since being embraced by the general public, it’s allowed savvy independent retailers to market on the same scale as their big box counterparts.
Social media allows that competition to ramp up a notch higher, and in my mind, favors the little guy more. You see, it’s built on relationships. Word of mouth. Connecting with customers on a personal basis. You know…the very things independents do best.
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