Monday, February 2, 2009

Wowser…what the hey?!?

by Cinda Baxter on February 2, 2009

in Real life

cheering_crowd_vintageYup. Finally did it. Finally got the new blog design up and running, replacing the rather sterile pre-packaged one that’s been acting as a placeholder.

Rest assured, your favorite elements from the original are still here, along with a few new ones. Join me for a quick tour of the place….

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Burn notice

by Cinda Baxter on February 2, 2009

in Discounting, Marketing, Retail

urgent lettersSaturday, I received renewal notices for three magazines I subscribe to: one that runs out in May, one in June, and one in September. Three guesses which envelope was emblazoned with “LAST CHANCE!” graphics?

Yup. September. Late September. Nine months away. I’m willing to bet they give me another chance (or twelve).

Several things make me nuts about this jump the gun marketing approach, from the insinuation I’ve somehow forgotten I just gave them money four months ago to the absurd amount of waste created by stacks of reminder mailings to the simple annoyance factor of being continually asked to hand over more money. [click here to continue…]

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