Success only runs one direction....
If you’ve been in an audience for one of my sessions about The 3/50 Project, you know about my personal goal—to see the “local, independent, brick and mortar” message on one of a national morning program. Unless you’ve been completely asleep the past two weeks, you know I’m also cheering the AmEx OPEN initiative, Small Business Saturday, focused on the same topic, targeting this Saturday.
Well folks, fire up the TiVo; we’re there! [click here to continue…]
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Please note: As of summer 2011, neither I nor The 3/50 Project support SBS. For an explanation, please see this. If I’d known then what I know now….
This is it, folks. The Week. The Big Kahuna. The Weekend When Consumers Open Their Wallets and Don’t Close Them Until Christmas Eve.
This is Small Business Saturday.
Now is when we need to ramp things into hyperdrive, really hammering home the importance of shopping with local independents over the biggest shopping weekend of the year. For the maximum impact, here’s the battle plan I suggest: [click here to continue…]
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Please note: As of summer 2011, neither I nor The 3/50 Project support SBS. For an explanation, please see this. If I’d known then what I know now….
6:15 a.m. – Arrive at Murray Hill Studios in New York for hair and makeup
7:10 a.m. – First interview, this one on radio program “The Adams Report”
1:30 p.m. – Wrap the final taped interview, this one for American Express [click here to continue…]
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92% of consumers agree small business success is critical to overall US economic health
93% agree that small businesses contribute positively to their local community through jobs and taxes
91% have businesses in their community that they would miss if they closed
99% agree it is important to support the small businesses they value in their communities
90% of US consumers are willing to pledge their support to a “buy local” movement
Okay. So. What do we do with this information? [click here to continue…]
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Okay Facebook users. It’s time we start a little online wave. You know…kind of like we used to do in high school or college, but this time, no one has to stand up and put their arms in the air (or yell, but hey, if you’re so inclined…). [click here to continue…]
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Please note:
As of May 2011, The 3/50 Project no longer supports SBS, for reasons explained here. Had I known then what I know now…..
Those of you who have been on The 3/50 Project website recently may—or may not—have noticed an odd space in the Special Promotions section of our Resources page, just to the left of our Big Things come in Small Boxes icon. Well, there’s a reason for that. There’s something special going on…
…and you’re gonna love it. Welcome to Small Business Saturday. [click here to continue…]
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On March 11, 2009, I wrote a blog post asking consumers to return to the locally owned, independent brick and mortar merchants they loved, then commit $50 of their monthly budgets to businesses just like them. I called this crazy little idea The 3/50 Project.
A few days later, I put that message on a flyer, then stuck it on the blog.
The post (and flyer) went viral…then international…then became a website...then a Facebook page…then the rallying cry for thousands of small business owners who wanted more. [click here to continue…]
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Back into the suitcase, time to start spreading that small business goodness around the Great Plains states as we sneak up on the holiday shopping season. If you don’t have your tickets yet, well…what’s up with that??? Get on the ball, give ‘em a call, and say “hi” when you see me at the front of the room.
Here’s the lineup: [click here to continue…]
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