Success only runs one direction....
Do I agree with last weekend’s Amazon scan-for-credit sale? No.
Do I think it may go down in history as one of the smartest marketing moves ever? Yup.
Jeff Bezos (CEO, Amazon.com) knew exactly what he was doing…and he got all of us, present company included, to help him. [click here to continue…]
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An enthusiastic thumbs up to Oren Teicher (CEO, American Booksellers Association) for posting the following open letter to Jeff Bezos (CEO, Amazon):
Dear Jeff Bezos,
We’re not shocked, just disappointed.
Despite your company’s recent pledge to be a better corporate citizen and to obey the law and collect sales tax, you created a price-check app that allows shoppers to browse Main Street stores that do collect sales tax, scan a product, ask for expertise, and walk out empty-handed in order to buy on Amazon. We suppose we should be flattered that an online sales behemoth needs a Main Street retail showroom.
Forgive us if we’re not. [click here to continue…]
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Confused by the moving target known as Facebook privacy settings? Join the club. Seems every other week, there’s yet another set of new changes (theoretically) designed to allow users better control over who has access to what on their personal profile pages. The problem, however, is that in spite of the added settings, more of our Facebook info continues to find its way to public eyeballs, including posts that pop up in Google searches, depending on whether or not you’ve discovered the Holy Grail of FB privacy settings.
Which appears to be a fairly short list of folks.
As opposed to the long list of folks who have had it with the confusion.
Earlier this week, Facebook tried to address the problem by breaking down how the myriad of privacy settings work in tandem with one another. [click here to continue…]
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Take a peek at your email inbox. See an email from either Facebook or PayPal saying something about your login being changed or an error in your billing information found during routine maintenance? Is there a form you’re supposed to open?
DUMP THE THING.
These are both scams, making the rounds like wildfire. When in doubt, don’t click—instead, go straight to the website in question, manually type in their web address (just like you normally do), then sit tight. If there’s really a legitimate problem, you’ll get an error message. If there’s not, well…you just dodged a bullet.
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Are you a Facebook user? Think your posts are only visible to people you’ve friended? Well, hate to break this to you, but as of yesterday morning…well…not so much.
Facebook now allows Google indexing. Translated into English? Whatever you write can end up in a Google search. Granted, most of us aren’t cranking out personal posts that would be of interest, but…sure would be a shame if you spouted off about a certain vendor you were frustrated with, then learned it was showing up when consumers searched for the same company. [click here to continue…]
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Given the sheer volume of shipping retailers do, it’s not unusual to receive an email from a freight company regarding an errant package. The past few weeks, however, there’s been a scam email floating around, sent from what appears to be a legitimate DHL account (using their correct domain name after the @), but hold on…. Why does the language seem to flow a bit on the stilted, awkward side?
Because it’s fake. If you receive the following email (or similar), do NOT open the attachment: [click here to continue…]
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This is tough love week when it comes to all-things-internet. On Tuesday, I really held your feet to the fire about who has their fingers in your store’s online presence. More than a couple of you went into damage control mode immediately (based on emails landing in my inbox right after the post landed).
Today, my friends, we’re going to take a look at that email address of yours…and get honest about what it says before you even begin typing a message beneath it. Make no mistake; what falls ahead of the @ symbol is as important as what follows it. [click here to continue…]
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One of the golden nuggets I drill into consulting clients is the importance of owning their web presence when establishing a home online. ”Well duh,” I hear you saying. ”We registered the name, we own it…right?”
Maybe not. Who is “we?” [click here to continue…]
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