internet

Heads up: DHL email scam

by Cinda Baxter on October 13, 2009

in internet, Real World

dhl_logoGiven the sheer volume of shipping retailers do, it’s not unusual to receive an email from a freight company regarding an errant package. The past few weeks, however, there’s been a scam email floating around, sent from what appears to be a legitimate DHL account (using their correct domain name after the @), but hold on…. Why does the language seem to flow a bit on the stilted, awkward side?

Because it’s fake. If you receive the following email (or similar), do NOT open the attachment: [click here to continue…]

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This is tough love week when it comes to all-things-internet. On Tuesday, I really held your feet to the fire about who has their fingers in your store’s online presence. More than a couple of you went into damage control mode immediately (based on emails landing in my inbox right after the post landed).

Today, my friends, we’re going to take a look at that email address of yours…and get honest about what it says before you even begin typing a message beneath it. Make no mistake; what falls ahead of the @ symbol is as important as what follows it. [click here to continue…]

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Who really owns your website?

by Cinda Baxter on August 11, 2009

in internet, Marketing

crying-womanOne of the golden nuggets I drill into consulting clients is the importance of owning their web presence when establishing a home online. ”Well duh,” I hear you saying. ”We registered the name, we own it…right?”

Maybe not. Who is “we?” [click here to continue…]

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Amazon buys Zappos

by Cinda Baxter on July 22, 2009

in internet, Retail

zapposTalk about one of the little guys (and I don’t mean by volume) hitting a payday…. The venerable giant, Amazon, just ponied up 10 million shares worth $880 million to buy shoes.

Make that a lot of shoes. [click here to continue…]

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Here’s to our host….

by Cinda Baxter on June 26, 2009

in internet

inmotion_logoIt’s not often I’ll actually utter the words “Told you so,” but folks, this is one of those times a little boasting is in order. [click here to continue…]

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google_local_business_centerAt first blush, Google’s new service, Local Search, sounds like every brick and mortar retailer’s dream. A consumer wants something…they type that something into the search window…then Google provides pages of local businesses that fit the request. In theory, it’s supposed to support shopping local.

But does it? Really? [click here to continue…]

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analyticsWell, it’s official. We’re now a virus.

Or more, accurately, we’ve gone viral. As of midnight Monday, The 3/50 Project website has seen more than (drum roll, please) 7,500 “absolute unique visitors.” Total visits, including return trips, pop up over the 8,600 mark.*

Yeah. I did a double take too. Right before letting out a big, juicy woooooohoo!

[click here to continue…]

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William Arthur goes live with online shopping

by Cinda Baxter on March 31, 2009

in internet, Retail, Vendors

wma_logoWell, it’s done. William Arthur, arguably one of the three largest personalized paper lines, launched their online store last week, selling direct to consumers.

Unlike the Crane’s site, the current iteration focuses soley on selling their branded items. Don’t get too excited, though; there online buyers were trolling the aisles at NYIGF this winter in search of product to add to their online store.

The entire line appears to be available (having not gone item by item by item through several hundred pages to verify each and every one)…including Vera Wang, that required retailers to invest in a high buy-in to get the line, including a hefty selection of pricey boxed goods. [click here to continue…]

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