Thursday, February 2, 2012

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Crane’s at Walmart? Say it ain’t so (sadly, it is).

by Cinda Baxter on February 2, 2012

in Big boxes, Brand management, Independent Retailers, Marketing

Wow. In under 24 hours, one company elevated their brand…and another shattered their reputation.

A picture says a thousand words. Take a gander at three bays of Crane & Co. greeting cards…at Walmart. Note the clearly branded displays emblazoned with the manufacturer’s logo:   [click here to continue…]

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Sometimes, trust springs from your greatest mistakes

by Cinda Baxter on February 2, 2012

in Business, internet, Marketing, Real World

We all screw up. I have. You have. And we’ll do it again…and again…and again. It happens.

What we do with a screw up, however, determines whether or not we walk alone moving forward.

I’m a big fan of MyEmma email marketing. Truth be told, I’m a big fan of them all the way around, having rarely found a company with such high standards for customer service. Well, on Monday, they bobbled…and they bobbled massively.

And, given the way they handled it, I’m an even bigger fan today.  [click here to continue…]

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