Remember the relationship that was so one-sided, you finally woke up and bailed? (Nearly each of us had one, so don’t feel bad.)
Now ask yourself: Is that how I’m treating my customers? Do I communicate when I need something, but otherwise…not so much?
Last evening, I received an email blast from a local retailer, asking me to vote for them in a bridal magazine’s annual “Best of” competition, in two categories: Invitations and “Top of the Tiera” (which one assumes means “overall winner”).
My first thought was “Why? I’m not a bride, nor have I ordered invitations from you.”
My next (immediate) thought was “Besides…what have you done for me lately?”
(Yeah, there’s a song in there, I know.)
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