The following is a reprise of my 2.7.11 blog post, at the (very repeated) request of brick and mortar florists. Happy Valentine’s, everyone!—Cinda
Yes, the Super Bowl ad featuring Faith Hill and the guy sending flowers was clever (and yes, his girlfriend probably broke up with him over what he wrote on the card). But have you ever wondered just how much of your money actually ends up in the vase when ordering through an online floral site?
Probably not…but then, you probably didn’t see the finished product either.
To understand what’s going on behind the curtain, you first need to know the players: [click here to continue…]
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