January 2012

Yes, sticker placement IS important.

by Cinda Baxter on January 20, 2012

in Real World

Pretty sure this ISN’T what Laura had in mind….

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I’ve been pretty vocal on The 3/50 Project’s Facebook page today about the overwhelming risks passage of SOPA or PIPA would have on independent brick and mortars. Here’s a cheat sheet to get you through the muck.

SOPA: Stop Online Piracy Act (the House bill)
PIPA: Protect Intellectual Property Act (the Senate bill)
• Main difference: SOPA extends to also include streaming content
• Main risk: While the initial focus was international pirating of video and music, the bills have been overwritten to include all domestic U.S. sites, including social media, making site/page/blog owners responsible for fan posts and content

A simple example of SOPA overkill making a small business owner responsible for someone else’s unethical behavior: http://bit.ly/AzREYA. (For the stationery store owners and printers in the group, think: Bride brings in her own graphic or monogram design…)  [click here to continue…]

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Sorry ’bout the long title, but I need this to blast to Twitter too…

A respected financial publication wants to interview merchants who fit all three of the following criteria:

  • Are actively working in tandem with other local businesses, promoting The 3/50 Project
  • Are in communities that have seen positive impact as a result of The 3/50 Project
  • Are located in one of the following states: MT, WY, CO, NE, IA, MO, KS, IL, WI, MI, ND, SD, or MN

If that’s you, please contact me via email here, as soon as possible.

The publication’s audience is made up of local community banks in the states listed above. The writer is looking for positive stories about communities who got involved in our movement, then thrived as a result. This is not a reporter looking for an ambush—he’s the “real deal,” and very excited about what it is we’re doing.

Gotta love good press!

 

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Best. Market. Tool. Ever.

by Cinda Baxter on January 17, 2012

in Love it, Real World

While in Atlanta for the gift show, I was showing a retailer how to use Dropbox to stay connected with her store. Prepared to hear “Thank you for showing me this, Cinda,” instead I got “Why in the world haven’t you blogged about this???”

Yeah. Good point. My bad for not doing so earlier—especially since it’s even more useful at home the rest of the time. Here goes.  [click here to continue…]

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