Just ran across this, thanks to a note from a retailer in Michigan. Turns out someone in Detroit realized the best way to bring customers through the doors of local, independent retailers was to haul them there by the busload.
Pretty creative, if you ask me.
Which begs the question: Would this work for The 3/50 Project? Is there a bus line somewhere that would be willing to donate the rides if someone would fill them up?
If anyone has an idea on this one, lay it on me. Sounds like a wildly creative promotion the Project would be happy to endorse, promote, and get rolling full steam ahead next December.
Unless you’ve been living under a rock, you know about Small Business Saturday–the Saturday after Thanksgiving when we collectively pushed to remind consumers to shop with local, independent brick and mortar merchants. Well, the push was wildly successful; I’m still hearing buzz about it on the streets, even from those who don’t know I had a connection to the event.
The associated online social buzz was terrific for growing the SBS Facebook page, but…by promoting SBS so heavily on The 3/50 Project’s FB page, we (read: I) inspired a lot of FB users to fire up their friends about Small Business Saturday…but not about The 3/50 Project.
Oops.
My bad for not figuring that thing out until after the fact.
Another one of the interviews on Small Business Saturday…. Big thanks to Jimmie at Diamonds and Dials on Harold Square for allowing us to turn the store into a pop-up television studio. We had fun!
Please note: As of summer 2011, neither I or The 3/50 Project support SBS. For an explanation, please see this.
Yesterday’s online edition of The Wall Street Journal included a great piece about why it’s better to holiday shop with independent, locally owned brick and mortar merchants. If you missed it, check the article out here.
Thanks to the team of WSJ editors who reminded us all why going “indie” is the best bet. After all, which expression do you want to hear after someone’s opened your gift:
“This is so cool! Where in the world did you find it?”
or
“I already have one”
“I’ve been seeing this everywhere.”
“I remember from an online clearance sale.”
“Wasn’t this the doorbuster deal at Big Box XYZ?”
Just ran across this, thanks to a note from a retailer in Michigan. Turns out someone in Detroit realized the best way to bring customers through the doors of local, independent retailers was to haul them there by the busload.
Unless you’ve been living under a rock, you know about Small Business Saturday–the Saturday after Thanksgiving when we collectively pushed to remind consumers to shop with local, independent brick and mortar merchants. Well, the push was wildly successful; I’m still hearing buzz about it on the streets, even from those who don’t know I had a connection to the event.
Yesterday’s online edition of The Wall Street Journal included a great piece about why it’s better to holiday shop with independent, locally owned brick and mortar merchants. If you missed it, check the article out 
