This one, admittedly, warms my heart. You see, I grew up in Grand Island, Nebraska, where a field reporter from KOLN/KGIN TV (CBS) came to interview me about The 3/50 Project last week. Standing inside Conestoga Mall, the site of my first full time job (outside the family business), certainly brought on a couple of full circle moments...and a confession.* [click here to continue…]
Sorry ’bout this, but I have to use the blog for a few tests today. Seems the TwitMe plugin has broken down (yet again) which means none of my blog posts have been going to Twitter while I’ve been on the road the past month.
:::sigh:::
Am working on it now, so please bear with me. Thanks!
Okay folks. Small Business Saturday is behind us. So what next?
Well, the Big Things campaign is still in full swing, reminding consumers that locally owned, independent brick and mortar businesses have lots to offer. If you haven’t yet, check it out, print it out, and start spreading the word. We only have a few weeks of holiday shopping and dining left to wrap our arms around, so let’s do this thing!
Please note: As of summer 2011, neither I nor The 3/50 Project support SBS. For an explanation, please see this. If I’d known then what I know now….
Yes, yes, yes! Here it is! Small Business Saturday!
This post is gonna be short, because I know you’re up to your eyeballs in ribbons, bows, and bags, prepping for customers to come through the door. Print this out, tape it to the back room wall, then read it when you have a moment or two.
Please note: As of summer 2011, neither I nor The 3/50 Project support SBS. For an explanation, please see this. If I’d known then what I know now….
Are you half as excited as me about The 3/50 Project and Small Business Saturday getting facetime on Fox & Friends this Saturday morning? Well…..gonna have to be a teeny bit more patient since the time slot just slipped back an hour (which I see as a good thing, given how many folks will be lounging around that morning, thanks to the holiday).
Adjust your TiVo accordingly:
Saturday, November 27, 2010
Fox & Friends
Fox News Network (national, not the local stations)
6:00 a.m. – 9:00 a.m. Small Business Saturday segment: Approximately 7:45 a.m.8:40 a.m. EST*
* This is shown as EST, but most? all? times zones adjust going west (ex: it airs from 6:00-9:00 in CST zone too, with a one hour time delay). Check your listings, and be sure to look for the national Fox News channel…not your local Fox affiliate.
Now…how am I going to keep my feet on the ground for another two days??? Sheesh, this is exciting!
If you’ve been in an audience for one of my sessions about The 3/50 Project, you know about my personal goal—to see the “local, independent, brick and mortar” message on one of a national morning program. Unless you’ve been completely asleep the past two weeks, you know I’m also cheering the AmEx OPEN initiative, Small Business Saturday, focused on the same topic, targeting this Saturday.
Please note: As of summer 2011, neither I nor The 3/50 Project support SBS. For an explanation, please see this. If I’d known then what I know now….
This is it, folks. The Week. The Big Kahuna. The Weekend When Consumers Open Their Wallets and Don’t Close Them Until Christmas Eve.
This is Small Business Saturday.
Now is when we need to ramp things into hyperdrive, really hammering home the importance of shopping with local independents over the biggest shopping weekend of the year. For the maximum impact, here’s the battle plan I suggest: [click here to continue…]