Wall Street Journal extols virtues of local indie merchants

Yesterday’s online edition of The Wall Street Journal included a great piece about why it’s better to holiday shop with independent, locally owned brick and mortar merchants. If you missed it, check the article out here.

Thanks to the team of WSJ editors who reminded us all why going “indie” is the best bet. After all, which expression do you want to hear after someone’s opened your gift:

“This is so cool! Where in the world did you find it?”

or

“I already have one”
“I’ve been seeing this everywhere.”
“I remember from an online clearance sale.”
“Wasn’t this the doorbuster deal at Big Box XYZ?”

Exactly.