Just ran across this, thanks to a note from a retailer in Michigan. Turns out someone in Detroit realized the best way to bring customers through the doors of local, independent retailers was to haul them there by the busload.
Pretty creative, if you ask me.
Which begs the question: Would this work for The 3/50 Project? Is there a bus line somewhere that would be willing to donate the rides if someone would fill them up?
If anyone has an idea on this one, lay it on me. Sounds like a wildly creative promotion the Project would be happy to endorse, promote, and get rolling full steam ahead next December.
Click here to tell me what you think....