Just learned about this from a couple of retailers I met during The 3/50 Project Northern California Tour earlier this year. The fine folks of Willows, CA put on an annual holiday parade, which Holly and Dolores, owners of Gathering Better Junque, saw as an opportunity to remind residents to support their local, independent brick and mortar merchants.
Gotta tell you, when I put the graphics together for the Big Things campaign, it never occurred to me just how creative you’d get with the theme. From Atchison, KS Chamber adorning an entire stage in purple and gold packages to the Gathering Better Junque Danali (complete with a fully lit Christmas tree and our Big Things posters), well…color me impressed.
And proud.
And touched.
You folks are what makes the Project sing. Thanks for your glorious voices and unbridled enthusiasm; that’s what makes this work!
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