William Arthur dealers have known for a couple of months the vendor they relied on to support them was joining the ranks of those who compete against them. Obviously, this did not win over fans in the storefront crowd.
Three different sources have now confirmed that representatives of the William Arthur web division were browsing through booths at the New York International Gift Fair, apparently in search of product to fill the company’s upcoming online store. [click here to continue…]
by Cinda Baxter on February 3, 2009
in Marketing
Do you know your icons? From left to right: Facebook, RSS feeds, LinkedIn, Del.icio.us, and Twitter
We all know that the internet is the great leveler of the retail playing field. Since being embraced by the general public, it’s allowed savvy independent retailers to market on the same scale as their big box counterparts.
Social media allows that competition to ramp up a notch higher, and in my mind, favors the little guy more. You see, it’s built on relationships. Word of mouth. Connecting with customers on a personal basis. You know…the very things independents do best.
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by Cinda Baxter on February 2, 2009
in Real life
Yup. Finally did it. Finally got the new blog design up and running, replacing the rather sterile pre-packaged one that’s been acting as a placeholder.
Rest assured, your favorite elements from the original are still here, along with a few new ones. Join me for a quick tour of the place….
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Saturday, I received renewal notices for three magazines I subscribe to: one that runs out in May, one in June, and one in September. Three guesses which envelope was emblazoned with “LAST CHANCE!” graphics?
Yup. September. Late September. Nine months away. I’m willing to bet they give me another chance (or twelve).
Several things make me nuts about this jump the gun marketing approach, from the insinuation I’ve somehow forgotten I just gave them money four months ago to the absurd amount of waste created by stacks of reminder mailings to the simple annoyance factor of being continually asked to hand over more money. [click here to continue…]
