Big Things come from Small Boxes…and on top of SUVs

by Cinda Baxter on December 10, 2010

in Holidays, Marketing, Promotions, Real World, Retail, The 3/50 Project

Just learned about this from a couple of retailers I met during The 3/50 Project Northern California Tour earlier this year. The fine folks of Willows, CA put on an annual holiday parade, which Holly and Dolores, owners of Gathering Better Junque, saw as an opportunity to remind residents to support their local, independent brick and mortar merchants.

Gotta tell you, when I put the graphics together for the Big Things campaign, it never occurred to me just how creative you’d get with the theme. From Atchison, KS Chamber adorning an entire stage in purple and gold packages to the Gathering Better Junque Danali (complete with a fully lit Christmas tree and our Big Things posters), well…color me impressed.

And proud.

And touched.

You folks are what makes the Project sing. Thanks for your glorious voices and unbridled enthusiasm; that’s what makes this work!

Holly Myers December 11, 2010 at 2:03 am

Cinda…
just between you and me… we really lucked out, because our High School colors are purple & gold!!! The packages, tree and signs went from on top of my car, into the window of a commercial building my husband and I purchased and hope to open 2 more stores in.
Thanks for all you do!
We believe in the 3/50 Project!

tongue in cheek antiques December 11, 2010 at 2:36 am

OH! Wow, you are talking about my mom and her partner Holly! Thank you for mentioning them. They have a wonderful shop in the heart of a very small town, where only a few shops remain after a large Walmart consumed the town.

Cinda Baxter December 11, 2010 at 12:07 pm

@Holly:
Thanks for all YOU guys do! This only works when everyone pitches in…it takes a village (of small business owners) to change the world.

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