Success only runs one direction....
Real life occasionally provides unexpected “teaching moments.” A doozie came to my attention over the weekend, thanks to a restaurant owner in South Bend, Indiana and her terribly misguided idea about how to capture customer loyalty. [click here to continue…]
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This, folks, is what reality look like when we get blow-your-mind good news. In real life. When there aren’t cameras running.
Which is exactly why it works so well when a camera is in the room.
Kudos to First American Funds and their brilliant Senior Managing Director of Communications, Kimberly Kaul, who not only thought “out of the box,” but convinced upper management they needed to do the same when the boutique brand made Barron’s Best list.
(FYI: The guy dancing on the board room conference table is the CEO…seriously.)
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Lately, I’ve been hearing rumblings in the grapevine about media outlets using The 3/50 Project to sell ad space or time. While some are authorized, it appears a lot of the offers out there aren’t. Keep in mind, this is different from merchants approaching media outlets for ads or incorporating the Project into ads they’re planning to place…it’s about outlets using the Project as a vehicle to sell ads to merchants.
So that everyone’s on the same page, here’s what I tell media outlets regarding the practice: [click here to continue…]
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Yet again, I’ve been caught cringing when someone extols the virtues of “buy local.”
If that hasn’t shocked a few of you, well…nothing will. For those of you on the floor, please take a deep breath, rally around, and hear me out. Pretty sure you’ll end up agreeing with me in a moment. [click here to continue…]
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Yes. Someone actually thought this was a good idea. As for the impression this is a professional, upstanding auto dealer…? Uh, maybe not so much.
The lesson: You may think an edgy phrase is funny, but will potential customers—for whom your marketing attempt will provide a first impression—agree? What I take away from this is a room full of back slapping, under-educated ”adults” (using the term loosely) more focused on snide jokes during happy hour than on providing top drawer customer service.
Next time you’re tempted to run an out-of-the-box campaign, ask yourself the following questions: [click here to continue…]
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Confused by the moving target known as Facebook privacy settings? Join the club. Seems every other week, there’s yet another set of new changes (theoretically) designed to allow users better control over who has access to what on their personal profile pages. The problem, however, is that in spite of the added settings, more of our Facebook info continues to find its way to public eyeballs, including posts that pop up in Google searches, depending on whether or not you’ve discovered the Holy Grail of FB privacy settings.
Which appears to be a fairly short list of folks.
As opposed to the long list of folks who have had it with the confusion.
Earlier this week, Facebook tried to address the problem by breaking down how the myriad of privacy settings work in tandem with one another. [click here to continue…]
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Does this look like something that’s sitting in your inbox? If yes, drop kick the thing into oblivion. [click here to continue…]
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An interesting ad ran on the radio today. It’s for a national chain that sells diamonds-—one of the zillion or so that are pushing engagement rings during the holiday season. [click here to continue…]
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