Success only runs one direction....
Yeah, I’m back at it, gushing about one of my favorite companies, MyEmma-—the über-cool-a-mundo email newsletter service that can do no wrong.
Hey, I said gushing, remember?
Anyhow, the big news today is free surveys, now offered a free service for all accounts. [click here to continue…]
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Are you a Facebook user? Think your posts are only visible to people you’ve friended? Well, hate to break this to you, but as of yesterday morning…well…not so much.
Facebook now allows Google indexing. Translated into English? Whatever you write can end up in a Google search. Granted, most of us aren’t cranking out personal posts that would be of interest, but…sure would be a shame if you spouted off about a certain vendor you were frustrated with, then learned it was showing up when consumers searched for the same company. [click here to continue…]
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Once again, the nest has been aflutter at Twitter, with this week’s launch of available sync between tweets and LinkedIn profiles. While the control panel is a bit tricky to find, it’s there…or, actually, here.
First step: Link your accounts. Very easy. Follow the directions, [click here to continue…]
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It takes a lot to get me wound up about an ad, but this one certainly hits the mark. If you haven’t seen the now famous 2003 Honda Cog spot, take a peek at this two minute video using Accord parts to tell the story. Brilliant.
According to Snopes.com (who just loves to unravel hoaxes), the film work is legit. No CGI other than one minute in, when two 1-minute segments were stitched together to form the full piece. Various sources explain it as either (a) being necessary due to the sheer linear space required to pull this off, or (b) damage control to avoid an end-of-sequence hiccup trashing the entire two-minute take. Either way, they were justified.
To read up on the full backstory, check out this article in the Guardian.
Enjoy!
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If the original announcement of big boxes Wal-Mart and Target capitalizing on KISS and Pearl Jam didn’t make your skin crawl, this latest chapter will. Never in my life have I imagined seeing (or wanted to see) a Gene Simmons or Paul Stanley Mr. Potato Head doll.
Seriously. I couldn’t make this stuff up if I tried. Read about it here.
This is just fourteen shades of wrong….
Note: Mr. Potato Head is a registered trademark of Hasbro, Inc.
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Anyone who’s been to one of my marketing or branding seminars knows I’m a big fan of MyEmma, the easy-as-pie online tool for email newsletters and surveys. Anyone who uses MyEmma knows the people behind the glasses have a charming “cool kid” vibe that makes you feel like best friends. Well folks, our girl’s come out with a new look for the autumn cotillion…and it works.
The official rollout won’t be for a few more weeks, but you can check out Emma’s shiny new bells and whistles in a video tour here. If you’re a current MyEmma user, log in on the tour page to stroll the new digs yourself.
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Is it just me, or does the fact WalMart is pinning their hopes on (fake) Kiss and Target is pinning theirs to Pearl Jam seem just this side of bone rattling? Just can’t wrap my head around two historically anti-establishment bands actually penning deals with two verrrrry establishment mainstream big box discount retailers.
I’m pretty sure if Kurt Cobain was still alive, this would be anything but a done deal. Yikes.
Read the horror here.
Photo credit: Yui Mok/PA; taken of Kurt Cobain shrine on Oxford Street, London.
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Those of us who live here in the Twin Cities are familiar with The Lion’s Tap, a family owned, decades old restaurant built on good old fashioned customer service. The history of the place is amazing…and the burgers are pretty darn good.
A few years ago, they came up with the catchy phrase “Who’s your patty?” As savvy marketers, they registered the slogan with the state of Minnesota, filed for federal trademark protection, then spent the past four years plastering the question everywhere. Their website. Servers’ t-shirts. In the restaurants. On their business cards. In their ads. And on about a zillion billboards all over the upper Midwest. It’s not unusual to run into a “Who’s your patty?” t-shirt in Fargo, North Dakota or Madison, Wisconsin.
So imagine how stunned they were to find the phrase on a McDonald’s billboard touting the Angus Burger in July, and in television and radio ads ever since. [click here to continue…]
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