Granted, I wouldn’t be able to take more than 32 seconds of this guy in person, but the professional stationer in my soul can’t argue with his logic. A business card says/screams/whispers volumes about the quality one comes to expect from the person behind it. Great card? The impression is “great success.” Chintzy card? The impression is wobbly, or worse.
As for 60# Strathmore: Ick. Flimsy stuff. No disagreement there.
But the die cut, pop up, fold open personal extravaganza he uses instead? Well, let’s just say that’s the part of the video that garnered howls of laughter around here. It does prove the premise that cards are reflections of their owners…
…including those with mammoth egos. I’m just sayin.’
Those of you who tune into The 3/50 Project’s Facebook page know I’ve been traversing Dante’s sixth ring of hell when it comes to the Supporters database overhaul. Our lovely, viral growth outpaced the original system; new perks on the horizon make the update immediately necessary.
Typos. Oversights. Misinterpretations. Flat out mistakes. They happen.
When the line blurs between simple oversight and intentional judgement call, however, we’re talking about something entirely different: integrity, the foundation of successful business.
This past couple of weeks, I’ve witnessed not one, but two examples of how risky a judgement call can be—in one case, forever marring a reputation I’d previously thought bulletproof. [click here to continue…]
As an annual event, the National Stationery Show often serves as a bellweather for the entire paper industry moving forward. This year was no exception, as I came away with several thoughts and impressions—many of which bode well for the industry as a whole, provided folks heard those chimes ringing loud and clear. [click here to continue…]
