If you read my blog, hear me speak at an event, or know me even a little bit, you’re aware I’m a Seth Godin fan. The guy is just plain smart. An out-of-the-box marketing guru. The guy at the top of my “must see” short list.
And our paths are about to cross.
Seth is the keynote speaker at this year’s “Future Conference,” held on opening day of the National Stationery Show in New York. Last year’s event featuring Paco Underhill was such a success that the fine folks at George Little Management decided to keep feeding juice into the concept, this time opening the doors to all badged attendees, as well as moving the conference to Sunday so more of them could attend (last year’s Saturday event was problematic for those of us who booked air and hotels months in advance, to arrive later that day).
Also different? This time, you need to buy a ticket. Seth ain’t cheap, but he’s worth it. Tickets are $75 per person, available through the NSS website. Heads up, though—you must be a badged, registered show attendee to get ‘em.
I’ll be there with bells on. How about you?
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According to 
When “buy local”/”shop local” messaging hit its stride two years ago, big boxes and national chains quickly realized their corner on marketplace visibility was being eclipsed. Cost-conscious consumers were not only thinking about the price of an item, but the impact of where they purchased it. Before long, we saw mega-retailers repackaging the “buy local” message to include themselves—they’d procure broccoli from a nearby grower, then advertise themselves as part of the “local” movement. Carry meat packaged by a company located in a nearby town, then tell consumers they were buying “local.”
