Well the National Stationery Show’s done and the load out underway. From all accounts, it was a rousing success. Here are a few notes from my stroll down the aisles: [click here to continue…]
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Markets
This really has been a week of reminders, hasn’t it…? Hmm. There’s a first for everything.
But this is the last reminder. Seriously. I need to get packed and on a plane, after all.
To attendees of the National Stationery Show, I’ll be Twittering from the aisles (@cindabaxter). Be sure to bring along your wireless device to get in on my tweets spotlighting items and booths of note, complete with booth numbers-—no vendor names, since we want to give a leg up to those hearty souls who actually made the trip. [click here to continue…]
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Since this is the week of reminders, don’t forget that the first official seminar about The 3/50 Project is happening next Monday. Whether you’re new to the movement or an early adopter, I hope you’ll come to learn about where the Project stands now, and what other independent businesses have done to promote it with successful results.
Date: Monday, May 18, 2009, during the National Stationery Show
Time: 2:00 – 3:00 p.m.
Location: Jacob K. Javits Convention Center, Room 1C02/03 (lower level)
Admission: Free, but must have a show badge or be a credentialed member of the press
Registration: Required (click here to sign up)
See you there!
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It’s not uncommon to find a sky high stack of messages demanding attention in my inbox since email access has sporadic during my stay in Hong Kong. Today’s 300+ messages squealing “Read me! Read me!” came as no great surprise; three particular vendor emails, however, did (surprise me, that is–not literally squeal). They each asked if I would please promote specials being offered this spring-—something I routinely do in Shopping List posts.
What makes these three vendors unique is that none of them intend to exhibit at the upcoming National Stationery Show. Instead, they’ve asked if I would post their specials to offset their absence in May.
My response? Um…no. [click here to continue…]
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For those of you who don’t already know, I’m in Hong Kong right now, as a featured speaker at The Hong Kong Gifts and Premiums Show-—the largest gift show in the world. Having spoken here once before, I can attest to the fact that Americans are very warmly welcomed here, by exceedingly gracious hosts.
Unlike the gift shows US retailers are familiar with, this one caters to large orders (read: minimum 1,000 pieces is not uncommon) and custom made goods to be sold by international vendors. Walking the aisles, I’m constantly amazed at how many products I recognize, sans the familiar logos.
They’ve asked that I speak about the outlook for the US market, post-economic meltdown. Prior to my appearance, Sarah Reeve, Editor of Gift Focus Magazine (similar to our Gifts and Dec) will tackle the same topic from a UK perspective. Unlike years past, the Hong Kong Trade Development Council has opted to feature just two international speakers this time, given the level of interest in our respective arenas. Should make for an interesting and enlightening day.
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It won’t be the top of the Empire State Building, but we’re having a little lovefest in New York next month for fans of The 3/50 Project. Thanks to the generosity of George Little Management, this first time gathering of retailers from across the country will focus not only on what The 3/50 Project is all about, but will include examples of how other businesses have promoted the movement, with success.
Whether you’re new to the idea, or one of our early adopters, I hope you’ll join us.
Date: Monday, May 18, 2009, during the National Stationery Show
Time: 2:00 – 3:00 p.m.
Location: Jacob K. Javits Convention Center, Room 1C02/03 (lower level)
Admission: Free, but must have a show badge or be a credentialed member of the press
Registration: Required (click here to sign up)
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Will they? Won’t they?
That seems to be the question floating around vendor offices these days as people try to guess if buyers will head to New York in May for the National Stationery Show. Will they go? Or will they stay home? [click here to continue…]
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As you know, there was a lot of discussion on Friday about participation in the National Stationery Show, including one on LinkedIn. Some pretty solid wisdom was shared, including the following:
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