You’ve heard me preach talk about the importance of exhibiting at the National Stationery Show. As the only paper-driven market in the country, there’s no Plan B that approaches the same level of visibility with the stationery buyer demographic.
Unfortunately, a crumby economy has a tendency to fuel the rumor mill, and today’s hot topic seems to be some crazy story that vendors are fleeing NSS in droves. Let me be the first to assure you, not true. Having discussed this with sources high in the GLM food chain, I can confirm the Javitz remains packed with hundreds of vendors-—new and old.
Oddly, the one voice missing in all this is that of the buyers. Until now, that is.
Today’s question:
What do you think about vendors skipping NSS?
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A lot of conversation is going on in offices around the country right now as vendors and sales agencies debate the value of having taken booths at the various gift shows. In normal years, the conversation would include sales numbers that justify the expense; this year, however, the paper written during the shows won’t tell the entire story.
While in Atlanta, a greeting card vendor in the Building 3 temps asked whether or not I thought it was worth participating in 
