As you know, there was a lot of discussion on Friday about participation in the National Stationery Show, including one on LinkedIn. Some pretty solid wisdom was shared, including the following:
We just finished the January show circuit and were very encouraged by the enthusiasm of the retailers that attended. C.R. Gibson is definitely displaying at the May Stationery show as well as working Surtex. It is important to our industry to support retailers that are seeking out new and innovative product. No venue does a better job of that than the Stationery show. I truly believe the Show helps set the bar for our continued improvement as an industry from the many new companies that come each year to the Louie award presentations that highlight the best we have. I am looking forward to seeing many of you at the show this year.
Don French
President
C.R. Gibson, LLC
Don wasn’t the only one to speak up; several voices jumped in to echo the importance of exhibiting, including Andy Meehan (President, Consumer Products Div., Quadriga Art):
Retailers should be encouraged to think that (a) new ideas are the only way out of a downturn (b) that the Stationery Show is a great venue to see small and medium size companies with innovative new ideas.
Well said.
To get some retailer perspective on all this, check Friday’s RetailSpeaks IQ post.
Quotes used with permission
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I just started with new line (concept) of greeting cards. After 200 e-mails in December I was able secure 3 reps with showrooms and number of salespeople working for them. Not bad considering fact that during 5 years I used to design line of glass Christmas ornaments I never was able to get so many reps and so quickly.
Since I am really short on funds I just wonder should I count on the reps or just go and exhibit on NSS. I am very small company. Any thoughts?